© Danielle Roche 2012
Lux is for those who aren't afraid to take risks, put themselves out on the line and be different. It's for those who aren't living vicariously through others or through a computer screen. It's ironic, it's a contradiction, it's messy. It's a captivating, permanent dream-like state. All-in-all, Lux is a small step towards design based on personal connections instead of a pieced-together conglomeration of unrelatable irrelevancies
To me, Lux wasn't just about designing layouts and illustrating type. Rather, it was about creating something that was substantial and interesting; something that I'd be compelled to pick up, regardless of the design. It boasts an interview with Courtney Clark from Tumblr's Dirtylittlestylewhoree, and includes photographs by Maegan Fidelino and an insert listing Gala Darling's suggestions for living a beautiful life.
Download the issue here.
